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Starting up - Community Building Part 1



It is said that Internet time is much faster than normal time, perhaps much like dog or cat years. So, since its inception, back in the early nineties, it should have matured by those standards.

Perhaps not, as I write this (October 23, 2000) we can read about staff cuts in several on-line magazines, much due to reduced advertising from the on-line retail stores. Those stores who don't earn any money, as you might know.

In this climate you wish to start up your own web site. In my view this is the best climate to start in, you will face the hard times from the start, and thus you will build your site on realistic expectations.

Well, I won't go into the financing and administration; hire a business manager. Instead I will focus on how you nurture your site, from its inception to its success.

Idea


Like it or not, you'll need an idea. This is the only part where you need to be really creative yourself, so you better make something out of it. After this phase you can always hire writers, editors, designers, pr people and all the staff you can afford.

The best idea come from your own experiences and needs. It is harder to find it that way, but it beats following the crowd, especially when it gets crowded.

How do you identify an idea? Usually it hits you in the face, "Wow, why hasn't anyone thought of that?"

You have do check out the idea, has someone tried this before? If you are lucky someone has done relatively well by this idea. If you're a bit unlucky many have gone broke doing this, and if you're very unlucky no one has tried this out.


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